Packaging Design
Pot Noodles have been around for awhile; there’s the main brand, which was looking rather tired, and various cheaper options around that aren’t particularly well designed. It’s an area of food and packaging that has been rather ignored of late so it was time it was re-vitalised! Given this prime opportunity, and with a blank sheet of paper the idea established was to look like Marvel Comic Book Art to appeal to the target customer base – which are in the main are the younger group such as students. Intended to look bright, cheerful and stand out from the crowd they also needed to show that this pot noodle flavour really packs a punch. Creating a dynamic image with words, design and colour, these noodles were not to be ignored and jumped off the shelves!