Brand with Banner Stands
These banner stands were done as part of a whole new brand project for MDM Talent Management. The concept was brought about as the client wanted banner stands to demonstrate what Talent Management is all about, and wanted strong and memorable imagery. We soon realised there were a number of different sectors – 3 different lines of work, divided again by 3. So we devised a logo made from a grid symbolising the different sectors and manifested as a stylised fountain, showing the development and expansion of these sectors. Each sector, having it’s own colour from the logo, also has a photographic image, representing that discipline and an icon for short. The brand was also expanded onto the website, a brochure and stationery.